Owner & Head of PR at Your Forte

Laura Jenkins Owner of Your Forte and Head of PR

Your Forte was founded in 2018 by Laura Jenkins after she identified a gap in the market for affordable music PR, music promotion, marketing and business support, that didn't compromise on quality. 

Passionate about supporting emerging artists, authentic talent, and the next generation of musicians, Your Forte is a music PR consultancy that offers expert insight at reasonable prices. We have made it our mission to support talent at all levels and are actively involved with music education organisations, from primary schools to colleges, and beyond.

We believe in talent. We believe in transparency. And we believe in doing what is right.

Your Forte's long-term vision is for a sustainable ecosystem within the modern music industry, which supports both students, professionals, and everyone in between, without the enormous price tag that is usually synonymous with music PR and music promotion; we are currently working alongside music industry experts, influencers, and music PR professionals to create the Your Forte Music Biosphere experience. 



We believe:

  • That every hard-working artist deserves the opportunity to fulfil their full potential

  • In equal opportunity for all, and are strong advocates of equality and diversity 

  • In strengthening the musical community through a nurturing support system

  • In giving musicians the tools to share their creative voice

  • In establishing and maintaining a safe environment for our artists to express their creativity

  • In manners; such as saying please, thank you, keeping it clean, recognising the hard work that goes on behind the scenes, and being polite

  • That success in the modern music industry has many faces, and we are dedicated to finding your perfect fit

  • In emotional support and transparency

  • That talent is talent, regardless of age, race, gender identity, sexual orientation, religion, or disability etc.

  • In working with artists that align with our moral values

  • In all of our artists